IMPACT OF NEGLECTED MARKETING
Neglecting brand maintenance (which is strategic, not just tactical) weakens your foundation. When brand presence is chipped away, regaining mindshare costs more than defending it.
Download Full Report“From “When Marketing Is Strategy” (Harvard Business Review): downstream activities like reducing customer cost and risk are becoming more important sources of value as upstream product attributes get commoditised.”
MARKETING FIRST
Marketing strategy must be treated as a first-class citizen in business strategy, not as an afterthought.
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